{"title":"The Minimalist","description":"\u003cp\u003eFor the one who believes less can do more. High-impact essentials that earn their spot in any routine.\u003c\/p\u003e","products":[{"product_id":"smoothing-cream-anti-frizz","title":"Smoothing Cream","description":"\u003cp\u003eFor visibly smoother, softer and frizz free strands. This hair styling cream will make managing hair and any blow dry a breeze. With hydrating boosting and anti-aging natural ingredient complex hair will look and feel restored after first use. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for?\u003c\/strong\u003e All hair types wanting visibly smoother and softer hair and looking to achieve more radiance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e As a styling prep on towel dried hair after leave-in conditioner. Pro Tip: for extra smooth and shiny hair add Hair Serum on towel dried hair prior to blow drying\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e Starting with two pumps for fine - medium hair, apply in the palms of your hands and rub palms together prior to applying starting in the back of the head near the ends working the product upper mid strand through the ends and then forward towards the face. Once applied comb through for even distribution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003epH:\u003c\/strong\u003e 4.5 - 5.0\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree Of’s:\u003c\/strong\u003e Animal derived ingredients, \u003cstrong\u003eSULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-dot\"\u003e\n    \u003cli\u003eAll day moisture \u003c\/li\u003e\n    \u003cli\u003eVisibly smoother, softer hair\u003c\/li\u003e\n    \u003cli\u003eFights frizz\u003c\/li\u003e\n    \u003cli\u003eHydrates\u003c\/li\u003e\n    \u003cli\u003eIncrease manageability \u003c\/li\u003e\n    \u003cli\u003eRestores aged dry brittle hair\u003c\/li\u003e\n    \u003cli\u003ePreserves hair color\/ UV filters \u003c\/li\u003e\n    \u003cli\u003eAir dry or blow dry approved\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt doesn’t:\u003c\/strong\u003e Lock styles in place. Looking for a brushable hold? Try \u003ca href=\"https:\/\/srp.goldielocks.com\/products\/flexible-hold-hairspray\"\u003eFlexible Hold Hair Spray\u003c\/a\u003e\u003c\/p\u003e","brand":"LaDove","offers":[{"title":"Retail 5.1 fl oz","offer_id":43828857766124,"sku":"2600","price":20.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Retail_Smoothing_PDP.webp?v=1770414754"},{"product_id":"signature-serum","title":"Signature Hair Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eClinically tested to \u003cstrong data-start=\"253\" data-end=\"326\"\u003ereduce hair breakage by 83% while protecting against heat up to 450°F\u003c\/strong\u003e*, this lightweight finishing serum transforms hair in a single step.\u003c\/p\u003e\n\u003cp\u003eA lightweight, fast absorbing hybrid serum that can penetrate the hair to improve elasticity and shield the outside of your strands from environmental, UV and heat damage without feeling heavy or looking greasy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for?\u003c\/strong\u003e Those looking to restore soft lustrous locks with full body and brilliant shine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e This can be applied after leave-in conditioner either before or after your choice styling product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e Fine hair starts with 1-2 pumps applied from ends up to about mid strand and increase accordingly, depending on hair type and density. This serum can be used in two ways; towel dried and dry hair. As a prep on towel dried hair prior to your styling products and on dry hair to restore shine and softness to your hair as well as to prevent friction damage as you sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree Of’s:\u003c\/strong\u003e Animal derived ingredients, \u003cstrong\u003eSULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-dot\"\u003e\n\u003cli\u003eReduces hair breakage by 83%\u003c\/li\u003e\n\u003cli\u003eHeat protects up to 450\u003c\/li\u003e\n\u003cli\u003eAdds weightless shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eButtery-soft finish\u003c\/li\u003e\n\u003cli\u003eTangle prevention\u003c\/li\u003e\n\u003cli\u003eExtend the life \u0026amp; vibrancy of your hair \u0026amp; extensions\u003c\/li\u003e\n\u003cli\u003eAmplifies hair quality, texture \u0026amp; shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt doesn’t:\u003c\/strong\u003e Weigh your hair down or leave it greasy. Need styling support? Try our \u003ca href=\"https:\/\/srp.goldielocks.com\/products\/smoothing-cream-anti-frizz\"\u003eSmoothing Cream\u003c\/a\u003e to use in combination with Hair Serum.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1137\"\u003e*Based on third-party clinical testing when used as directed.\u003c\/p\u003e","brand":"LaDove","offers":[{"title":"Mini 1.7 oz - Travel Size","offer_id":43829029994732,"sku":"2302","price":17.5,"currency_code":"USD","in_stock":true},{"title":"Retail 3.4 fl oz","offer_id":43829030060268,"sku":"2300","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Retail_Sig_Serum_PDP.webp?v=1770412730"},{"product_id":"dry-shampoo-powder","title":"Signature Dry Shampoo Scalp Therapy","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRefreshes hair in seconds and prioritizes scalps longevity.\u003c\/span\u003e Rice Starch and Cellulose absorb excess oil while Hydrolyzed Hyaluronic Acid replenishes strand moisture, prebiotic Fructooligosaccharides support scalp microbiome balance, and Resveratrol delivers antioxidant color protection.\u003c\/p\u003e\n\u003cp\u003eIdeal for extending time between washes, color-treated clients concerned about fade, or extension-wearing clients who need scalp-friendly refresh \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eso your hair looks clean, feels soft and even better than yesterday.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Retail 6 oz","offer_id":47995895611628,"sku":"3700","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/DryShampoo_PDP_01.webp?v=1785237271"},{"product_id":"holiday-signature-duo","title":"Signature Duo — Holiday Edition","description":"\u003cp\u003eThe wash day that turns everyone into a Goldie Locks person. Signature Shampoo cleanses without stripping; Signature Conditioner delivers silk-slip softness without weight. Now packaged in a limited-edition holiday set, the easiest gift for anyone in your life who still hasn't found the shampoo they'll actually finish. Two full-size bottles. One life-changing routine.\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Default Title","offer_id":48144680845548,"sku":"HOL26-HK100","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Holiday_2026_-_Signature_Duo_Holiday.webp?v=1790086900"},{"product_id":"renewal-cream","title":"Renewal Cream Hand \u0026 Body","description":"\u003cp\u003eAn emollient rich hand and body cream featuring a barrier repair system: Shea Butter Ethyl Esters and Caprylic\/Capric Triglyceride restore lipid balance; Sodium Hyaluronate and Glycerin bind long lasting moisture; Panthenol calms and reduces trans-epidermal water loss; Tocopherol delivers antioxidant defense. Ideal for gifting, retail impulse, or as the launch pad for the forthcoming Valley Glow collection.\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Default Title","offer_id":48144680943852,"sku":"4000","price":17.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Holiday_2026_-_Renewal_Cream.webp?v=1790086901"}],"url":"https:\/\/pro.goldielocks.com\/collections\/the-minimalist.oembed","provider":"Goldie Locks Salon Professional®","version":"1.0","type":"link"}