{"title":"The Self-Care Lover","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor the one who makes every routine a ritual. Indulgent, feel-good favorites made for a little extra Goldie time.\u003c\/p\u003e","products":[{"product_id":"signature-serum","title":"Signature Hair Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eClinically tested to \u003cstrong data-start=\"253\" data-end=\"326\"\u003ereduce hair breakage by 83% while protecting against heat up to 450°F\u003c\/strong\u003e*, this lightweight finishing serum transforms hair in a single step.\u003c\/p\u003e\n\u003cp\u003eA lightweight, fast absorbing hybrid serum that can penetrate the hair to improve elasticity and shield the outside of your strands from environmental, UV and heat damage without feeling heavy or looking greasy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for?\u003c\/strong\u003e Those looking to restore soft lustrous locks with full body and brilliant shine\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e This can be applied after leave-in conditioner either before or after your choice styling product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e Fine hair starts with 1-2 pumps applied from ends up to about mid strand and increase accordingly, depending on hair type and density. This serum can be used in two ways; towel dried and dry hair. As a prep on towel dried hair prior to your styling products and on dry hair to restore shine and softness to your hair as well as to prevent friction damage as you sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree Of’s:\u003c\/strong\u003e Animal derived ingredients, \u003cstrong\u003eSULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-dot\"\u003e\n\u003cli\u003eReduces hair breakage by 83%\u003c\/li\u003e\n\u003cli\u003eHeat protects up to 450\u003c\/li\u003e\n\u003cli\u003eAdds weightless shine\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eButtery-soft finish\u003c\/li\u003e\n\u003cli\u003eTangle prevention\u003c\/li\u003e\n\u003cli\u003eExtend the life \u0026amp; vibrancy of your hair \u0026amp; extensions\u003c\/li\u003e\n\u003cli\u003eAmplifies hair quality, texture \u0026amp; shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt doesn’t:\u003c\/strong\u003e Weigh your hair down or leave it greasy. Need styling support? Try our \u003ca href=\"https:\/\/srp.goldielocks.com\/products\/smoothing-cream-anti-frizz\"\u003eSmoothing Cream\u003c\/a\u003e to use in combination with Hair Serum.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"1075\" data-end=\"1137\"\u003e*Based on third-party clinical testing when used as directed.\u003c\/p\u003e","brand":"LaDove","offers":[{"title":"Mini 1.7 oz - Travel Size","offer_id":43829029994732,"sku":"2302","price":17.5,"currency_code":"USD","in_stock":true},{"title":"Retail 3.4 fl oz","offer_id":43829030060268,"sku":"2300","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Retail_Sig_Serum_PDP.webp?v=1770412730"},{"product_id":"ultra-hydrating-signature-hair-mask","title":"Signature Hair Mask","description":"\u003cp\u003eInstantly restore moisture and prevent damage. This hair mask revitalizes and restores dry and damaged hair, transforming it into silky, healthy strands with remarkable shine and locks in vital nutrients and moisture. Its concentrated formula is packed with vitamins, fatty acids, and antioxidants, providing deep hydration and nourishment for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for?\u003c\/strong\u003e Those looking to improve hair health and appearance and those concerned with damage prevention. For dry dehydrated hair and have daily exposure to harsh environmental elements and thermal hair tools.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e Dry, depleted hair can use 1x a week until hair is in prime condition. Healthier hair will benefit from using this mask 2x a month to maintain best hair results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e A proper application is to rejuvenate the mid strand through ends and wait up to ten minutes before rinsing with a cooler temperature water. Apply after Goldie Locks® shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003epH:\u003c\/strong\u003e 3.9 - 4.5\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree Of’s:\u003c\/strong\u003e Animal derived ingredients, \u003cstrong\u003eSULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-dot\"\u003e\n    \u003cli\u003eInstantly restores hydration\u003c\/li\u003e\n    \u003cli\u003ePrevent damage\u003c\/li\u003e\n    \u003cli\u003eRich in vitamins, fatty acids, and antioxidants\u003c\/li\u003e\n    \u003cli\u003eReverse dry, damaged hair\u003c\/li\u003e\n    \u003cli\u003eNourishes and protects your hair\u003c\/li\u003e\n    \u003cli\u003eReduce frizz\u003c\/li\u003e\n    \u003cli\u003eAdds intense shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt doesn’t:\u003c\/strong\u003e Stay on the hair. Looking for a leave-in conditioner? Try our \u003ca href=\"https:\/\/srp.goldielocks.com\/products\/ultra-hydrating-leave-in-conditioner\"\u003eSignature Leave-in Conditioner\u003c\/a\u003e\u003c\/p\u003e","brand":"LaDove","offers":[{"title":"Retail 6.8 fl oz","offer_id":43829038448876,"sku":"2400","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Retail_Sig_Hairmask_PDP.webp?v=1770412562"},{"product_id":"ultra-hydrating-leave-in-conditioner","title":"Signature Leave-In Conditioner","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eDiscover the ultimate haircutting and hairstyling prep. This lightweight leave-in conditioner is essential for daily care, strength, and protection. Not only will it protect hair from harsh aging elements like the sun, heat, and pollution—it deposits long lasting hydration for stronger, smoother, more manageable hair from the inside out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for?\u003c\/strong\u003e Pro Tip: Use as a haircutting and hairstyling prep. This product acts as a protective barrier against external aggressors and is beneficial for those wanting to maintain healthy hydration and vital nutrient balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e For best results apply on towel-dried hair prior to styling products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e A proper application is on towel dried hair focusing on the mid strand through the ends. For fine hair start with 1-2 pumps and increase accordingly depending on hair type and density.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003epH:\u003c\/strong\u003e 4.5 - 5.0\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree Of’s:\u003c\/strong\u003e Animal derived ingredients, \u003cstrong\u003eSULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-dot\"\u003e\n\u003cli\u003ePrimer to even porosity and hydration\u003c\/li\u003e\n\u003cli\u003eProtects strands\u003c\/li\u003e\n\u003cli\u003eSoftens\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eStrengthens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIt doesn’t:\u003c\/strong\u003e Should not be used as a stand alone styling product. Looking for a smoothing, anti-frizz styling product? Try our \u003ca href=\"https:\/\/srp.goldielocks.com\/products\/smoothing-cream-anti-frizz\"\u003eSmoothing Cream\u003c\/a\u003e\u003c\/p\u003e","brand":"LaDove","offers":[{"title":"Retail 5.1 fl oz","offer_id":43829040578796,"sku":"2200","price":20.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Retail_Sig_Leave-in_PDP.webp?v=1770412333"},{"product_id":"holiday-signature-duo","title":"Signature Duo — Holiday Edition","description":"\u003cp\u003eThe wash day that turns everyone into a Goldie Locks person. Signature Shampoo cleanses without stripping; Signature Conditioner delivers silk-slip softness without weight. Now packaged in a limited-edition holiday set, the easiest gift for anyone in your life who still hasn't found the shampoo they'll actually finish. Two full-size bottles. One life-changing routine.\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Default Title","offer_id":48144680845548,"sku":"HOL26-HK100","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Holiday_2026_-_Signature_Duo_Holiday.webp?v=1790086900"},{"product_id":"hair-fragrance","title":"Signature Hair Fragrance","description":"\u003cp\u003eA time-released fragrance mist featuring an odor-neutralizing cationic complex that binds to odor molecules on the strand rather than masking them. Fragrance is encapsulated for extended scent throw across the day. Biotin and Panthenol deliver ongoing strand and scalp benefits with every application. Ideal for clients with fine hair that holds environmental odors, high-frequency salon guests, or fitness-oriented clients.\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Default Title","offer_id":48144680911084,"sku":"3900","price":29.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Holiday_2026_-_Signature_Hair_Fragrance.webp?v=1790086900"},{"product_id":"renewal-cream","title":"Renewal Cream Hand \u0026 Body","description":"\u003cp\u003eAn emollient rich hand and body cream featuring a barrier repair system: Shea Butter Ethyl Esters and Caprylic\/Capric Triglyceride restore lipid balance; Sodium Hyaluronate and Glycerin bind long lasting moisture; Panthenol calms and reduces trans-epidermal water loss; Tocopherol delivers antioxidant defense. Ideal for gifting, retail impulse, or as the launch pad for the forthcoming Valley Glow collection.\u003c\/p\u003e","brand":"Goldie Locks Salon Professional®","offers":[{"title":"Default Title","offer_id":48144680943852,"sku":"4000","price":17.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/3543\/8316\/files\/Holiday_2026_-_Renewal_Cream.webp?v=1790086901"}],"url":"https:\/\/pro.goldielocks.com\/collections\/the-self-care-lover.oembed","provider":"Goldie Locks Salon Professional®","version":"1.0","type":"link"}