It's common to feel hesitant when it comes to talking about products with your clients. You may fear rejection, feel too much like a salesperson, or be unsure about how to introduce new brands to clients who recently purchased different ones. However, it's important to remember that the products you use and recommend play a crucial role in the overall health and appearance of your clients' hair.
Knowledge is Key
One way to overcome these hesitations is to be confident and knowledgeable about the products you use and recommend. Take the time to research and understand the ingredients and benefits of each product, so you can speak about them with authority. This will give your clients confidence in your recommendations and make them more likely to trust and purchase the products.
Have Product Discussions
Another way to approach the topic of products is to make it part of the service itself. Use the consultation as an opportunity to discuss your clients' hair care routine and address any concerns they may have. During the service, explain the benefits of the products you're using and how they work to achieve the desired end result. By making the conversation about the products part of the service, you can eliminate the feeling of being a pushy salesperson.
The Power of Transparency
It's also important to be transparent with your clients. If you're introducing a new brand or product, explain why you're excited about it and how it can benefit their hair. If they recently purchased a different brand, let them know that you still value their investment in hair care but recommend the new product for specific needs. By being open and honest, you can build trust and strengthen your relationship with your clients.
In conclusion, discussing hair products with your clients can be a daunting task, but it's an essential one. By being confident and knowledgeable about the products you use and recommend, incorporating product discussion into the service, and being transparent with your clients, you can overcome hesitations and provide exceptional service to your clients.
