The Vision Was Always About This
This past weekend, Goldie Locks was in Seattle with an incredibly talented group of hairstylists from Gene Juarez. And somewhere between the education, the conversations, the questions, the laughter, the...
Blogs
We Searched 1,000+ Salon Reviews So You Don’t Have To
Here’s What Clients Are Really Thinking. Your clients are already telling the industry exactly what they want. Not in a marketing survey.Not in a team meeting.Not in the comment section...
What Actually Happens at 248°F, 356°F, and 428°F
A temperature-by-temperature look at how heat breaks down the strand and where Goldie Locks® Signature Serum and Blow Dry Spray step in to keep your hair on the safe side...
Hair Heat & 450°F The Science Behind Goldie Locks® Heat Protection
Why Signature Serum prevents up to 83% of damage how Blow Dry Spray keeps your style intact in real-world weather and the lab science behind every degree of protection. There's...
Content That Builds Trust
We know you're busy behind the chair, so we did the writing for you. Below you'll find three ready to use client education blurbs you can copy, paste, and drop...
You Don't Have to Lose Her to the Beauty Aisle
You Just Have to Show Up First A note for every hairstylist who believes in their clients, and the products they recommend. She loved her appointment. She told you so....
How To Build Retail Trust
Your client isn’t short on options. She can open her phone, type in a product name, and have it at her door by tomorrow.She can scroll reviews, compare prices, and...
Who Are You Posting For?
A look at how the salon business is evolving, and where the real opportunity still lives Our industry is in a fascinating moment. More stylists than ever are striking out...
A Conversation with McKenzie
If you had told me four years ago that Goldie Locks® would become what it is today, I probably would’ve smiled, nodded… and gone right back to work. Because that’s...
Why Brilliant Blonde Feels Different
Purple shampoo is one of the most searched haircare products for blondes and one of the most misunderstood. If you’ve ever Googled “Why does purple shampoo make my hair dry?”...
From Low Maintenance to High Self Investment
We’re stepping out of uncertainty and back into self-expression and choosing hair that reflects who we are now, not what we’re afraid of maintaining.And that shows confidence. Let’s be clear,...
Google Is Indexing Instagram: Here's What It Means For You
Google is now indexing Instagram content and for hairstylists, this changes everything. Instagram is no longer just a social and visual platform. It’s officially part of the search ecosystem. That...