Maintaining your clients' hair color can be challenging, especially when it comes to blonde shades. That's why using a purple shampoo like Goldie Locks® Brilliant Blonde Shampoo can be an excellent tool for keeping your clients' hair looking its best between color services.

Benefits of Purple Shampoo:

Purple shampoo works by neutralizing unwanted brassy or yellow tones in blonde or gray hair, leaving it looking brighter and more vibrant. The purple pigments in the shampoo help cancel out the warm, gold and yellow tones that can develop over time. It's a quick and easy solution to keep hair looking salon-fresh and to enhance blonde or gray tones.

Limitations of Toning Shampoo:

While purple shampoo is a fantastic tool for toning hair, it is not a replacement for a professional color service. The toning process can only go so far and should be used as a maintenance tool to keep hair looking fresh between appointments. It cannot lighten or darken hair or cover up major color problems. However, with regular use, it can help keep hair looking more vibrant for longer.

Expectations of Purple Shampoo:

It is essential to manage your clients' expectations when it comes to using purple shampoo. For instance, it may take a few washes before they notice a difference in the color of their hair. Also, it's worth noting that the longer the shampoo is left on the hair, the more toning action it will have. It's essential to advise your clients to rinse the product thoroughly to avoid staining.

pH Considerations:

When using any hair product, it's important to consider the pH level of the product. Goldie Locks® Brilliant Blonde Shampoo has a pH range of 5.5 to 6.5, which is ideal for maintaining hair health and preventing color fading. It's a gentle, sulfate-free formula that is safe for color-treated hair, so you can be confident that you're using a product that won't damage your clients' locks.

In conclusion, incorporating a purple shampoo like Goldie Locks® Brilliant Blonde Shampoo into your clients' hair care routine is an excellent way to maintain their hair color and enhance their blonde or gray tones. But it's essential to educate your clients on the limitations of toning shampoos and to manage their expectations. With proper use, you can help your clients achieve the vibrant, salon-fresh look they desire.