WHY THIS PROGRAM WORKS
We've all seen stylist trade-in offers before, but this is different. It gives you the power to offer discounts on your terms, seamlessly integrating into your client interactions. It's a win-win:
FOR YOUR CLIENTS
Offer your guests 20% off a new Goldie Locks product when they bring in their gently used or new professional product from a competitor brand.
FOR YOUR BUSINESS
You're building your Goldie Locks retail business and supporting your salon's success. Plus, you're getting competitor products out of the picture!
THE CLOCK IS TICKING

THIS OFFER IS ONLY AVAILABLE UNTIL MAY 18, 2025.
After that date, you can still offer Goldie Locks products (of course!), but the trade-in discount will no longer be offered.

JOIN THE CONVERSATION
We'd love to hear about your Trade-In Program success! Tag us in your social media posts and share your trade-in stories for a chance to win in our social interactive giveaway!
FREQUENTY ASKED QUESTIONS
What products qualify for the trade-in?
Any gently used or new professional hair care product from a competitor brand (e.g., shampoo, conditioner, styling products) is eligible
What Goldie Locks products can clients purchase with the discount?
The 20% discount applies to any Goldie Locks product you choose
How do I submit the trade-in and receive my credit?
Simply log in to our portal and follow the easy instructions. You'll upload a photo of the traded-in product, and the credit will be applied to your account after review.
Is there a limit to how many trade-ins I can submit?
Eligibility is limited to one per person/salon.
What happens to the traded-in products?
As a business owner, it is your choice what you do with the trade in products; however, we would love to encourage new products to be donated to a local community women’s resource center.