Brilliant Blonde Purple Shampoo | Retail 8.45 fl oz - 12 Case Pack

Our deep violet color depositing shampoo is specially formulated to neutralize unwanted warm and yellow tones, leaving hair looking bright and healthy. The perfect antidote to keep blonde, gray, or platinum hair colors in check with natural pigments to support the tonal shift while leaving hair soft, healthy, and hydrated.

Who’s it for? Those with unwanted yellow tones on light colored hair

When to use it: Depending on the amount of discoloration you want to correct, start with 1x per week. This can be used multiple times a week and should become an alternate shampoo once the desired end results are achieved.

How to use it: Avoid a lather. Instead apply shampoo in its purest form along the hair strand from scalp through ends and gently work the purple toned shampoo through the hair. Wait 5 - 10 minutes depending on desired end results and then massage for lather prior to rinsing thoroughly.

pH: 5.5 - 6.5

Free Of’s: Animal derived ingredients, SULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH

What it does:

• Progressive tonal deposit
• Neutralizes yellow, gold tones
• Hydrating
• Color enhancing
• Medium cleanse
• For all blonde, lightened, + gray hair
• Extension friendly

It doesn’t: Replace a color service